“Argyle socks are the visible sign of the invisible nerd fighter,” says John Green, proud nerd fighter*, argyle sock-wearer and internationally bestselling author. Oh and Internet star. Oh, and two of his books have been made into movies.
Just another living example of the notion that people who wear crazy socks are brilliant and successful. If you think about it, it really is amazing how some people can treat socks like “just something to wear over feet” and other people can view socks as genuine and exciting possibilities for comfort, style, expression, and creativity in general. What’s more, research indicates that wacky and crazy socks actually reveal useful and meaningful insights about a human being’s character and intelligence. Character socks are an iconic fashion trend that continues to gain momentum. Along with Scots using tartan to declare rebellion and 1960’s women rebelling against the “maxi” skirt trend by wearing increasingly-shorter minis, wearers of colorful, interesting socks demonstrate the importance of embodied cognition. There is serious science behind this: embodied cognition is the idea that what we wear is a direct expression of our mental state…and vice versa.
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DTMX SOCKS launched their silver funky socks collection which features Siltex® cutting-edge fiber technology. The addition of the precious metal helps deliver a new level of benefits to socks.
At DTMX SOCKS we created a distinct brand identity for this new collection including packaging, brand video, and on-product marketing. The goal was to differentiate it from existing mass market’s products and highlight silver’s technologically advanced attributes. The tag’s logo is a takedown from the original DTMX logo, thinned and debossed for a modern, utilitarian feel. The color palette, like the product, is created from a simple combination of classy black and white. Sometimes even the most simple of tasks is a struggle. What should be an easy process can become complicated and confusing – especially when you start overthinking and focusing too much on the details. For some this happens when it comes to tying their shoe laces. Yet for others, it happens when they’re getting dressed each morning. It seems that many people out there are having trouble deciding what socks to wear with the outfit they’ve put together. And here at DTMX SOCKS, we can sympathies with this issue. It used to be so simple just a few years ago. Menswear was not as popular then as it is now – even a pair of striped socks made a statement. That’s if you could find a pair of striped or bold colored socks in the first place. Today we’re spoiled for choice, and it’s this choice that can leave you feeling overwhelmed when it comes to making what should be such a simple decision. Getting Your Sock Choice Right Luckily, that’s where we come in. We’re set to outline a few simple rules, tricks and techniques to bear in mind when pairing your socks with your outfit, taking the stress away from the process. After all, we’re fairly sure you have more important things to be focusing on than whether your socks are really working with the suit you’re wearing to the office. Tips and Tricks 1. If In Doubt, Go Tonal This is the most foolproof method you can use: choose a pair of socks that are either a shade darker or lighter than the trousers you’re wearing. For example, if you’re wearing a mid-grey suit (and if you aren’t, why not?), think about wearing a pair of charcoal socks. Maybe all your dark socks are in the wash? Then why not try a pair of cobalt blue socks with your navy chinos? It’s extremely difficult to go wrong when you utilize this technique. 2. Tonal Textures & Patterns Stick to the rule above but this time introduce some texture or a subtle pattern to your sock choice. For instance, you could reach for a charcoal pair made from thicker wool, complete with a fleck/marl, to pair with your grey suit. Alternatively, you could incorporate a subtle stripe or polka dot into the mix. Just remember that textured styles can add weight to a look, so if you do start using thicker socks remember to team them with pieces made from similarly heavy/rugged materials such as denim, leather, tweed, wool and corduroy. 3. Make a statement Use solid or color-blocked socks to add a sense of sartorial know-how to your look. Bold toned socks are the easiest way to dip your toe into thoughtful accessorizing. Regardless of how cool you think it may make you look, if your choice of sock is not complementary or contrasting correctly then it will clash and look like an eyesore. When it comes to the question color, we suggest that you mirror your sock color with another color that you’re wearing above the waistline. This color continuity ties your outfit together. If however, you’re already great at color coordination, do as you like. At the end of the day, if it looks good, it looks good. 4. Let Your Socks Be the Star
We’re big proponents of socks that show off your personality. But if you decide to rock a novelty pair, consider toning down the other aspects of your ensemble. The more toned down the rest of your outfit is, the more striking your socks will be in comparison. If you really love your novelty socks, don’t hide them from the world. Try cuffing your pants or having them tailored with no break (or even cropped) in order put your socks on display. |
AuthorDTMX is a brand of funky odorless socks for comfortable, healthy feet, that incorporates fashion, sustainability and innovation. dtmxsocks.cz Categories
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